The 100th Anniversary of the start of World War One is 4th August 2014
During WW1, the total number of military and civilian casualties was over 37 million. There were over 16 million deaths and more than 20 million wounded ranking it among the deadliest conflicts in human history.
To commemorate this huge sacrifice, we would like to see the UK covered in real Flanders poppies during August 2014, just imagine thousands of bright red poppies growing alongside motorways, hundreds in every garden, hedgerows, fields, window boxes - the entire nation covered in poppies.
All profits to The Royal British Legion.
The 2014 Real Poppy Campaign is a member of the Imperial War Museum WW1 Centenary Partnership, an initiative for national and international organisations commemorating the occasion.